Monday, June 15, 2009

Sony's Got Two Events in Vegas


For the first time, our annual dealer line show and the Photo Marketing Association industry convention are both happening at the same time (this week), in the same place (Las Vegas).

We call the line show an Open House for dealers from around the country who can check out literally every product that Sony Electronics will be making available in the months ahead. It's all there: new Blu-ray Disc players, BRAVIA televisions, A/V receivers, complete home theater systems, digital still cameras, photo printers, camera marine packs, DVD players, boomboxes, clock radios, headphones, HDMI cables, carrying pouches and camcorder remote control tripods. Hundreds of retail partners from large and small dealers around the country are joining us at this annual event.

At the same time, PMA overlaps on the schedule in Vegas this year. Before the show, we pre-announced five new Cyber-shot cameras in the T, W and H series. A big feature is something called "intelligent audio mode" offered in four of the models, which helps do the thinking for you by detecting scene conditions and then adjusting settings -- especially in tough lighting environments. This feature also enhances skin tones, knows when your subject has closed eyes, and helps reduce blur without affecting the image quality.

I'm staying back at the office this week to mind the store (so to speak) and will be missing these two events for the first time in a number of years. But stay tuned for guest posts and videos from my colleagues and associates throughout the week.

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